Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities.
Filled with helpful figures and charts, this first-of-its-kind textbook is a vital resource for students, teachers, and industry professionals.
The contents of Principles of Sport Administration has been incorporated into the third edition of Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching.
Sport, like other phenomena we find in social life, is subject to the inequalities of race, gender, economics, and politics. Each of the chapters in this book rejects the purity and neutrality of sport; as such they add to our understanding of sport and the organizations that deliver it. . . . If we use the ideas of critical theory and expand the geographic scope of our research, we will be able to improve an expanding and rapidly growing area of study. —From the Foreword by Trevor Slack
In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession.
The 4th edition of Law in Sport: Concepts and Cases uses up-to-date and specific case examples to illustrate laws that apply to sport-related conflict. Throughout this reader-friendly text, students will become familiar with the basics of tort, constitutional, and business law. The new edition includes updated chapters, as well as an entirely new section devoted to risk and disaster management, which covers terrorism, storms, and other unforeseen events. The book also presents detailed analyses of Title IX and NCAA contemporary litigation, and a thorough exploration of gender equity. Law in Sport is a must-read for students interested in pursuing a career in sport management.
Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date. The Handbook of Sport Marketing Research revisits trends, presents instruments designed to assess key constructs, and provides critical analysis of industry practices with regard to issues such as gender, race, and ethical practices.
Today more than ever, fundraising is a crucial necessity for sport and athletics at all levels. Fundraising for Sport and Athletics presents a dynamic blend of fundraising theory and practice that will take the reader from the administrative aspects of conceptualizing, developing, and implementing athletic fundraising program to the actual operation of an assortment of straightforward and complex fundraisers. Written for administrators, coaches, and sport management students, this book will provide insight on how to evaluate a fundraising environment, assess the organization’s capabilities, and plan successful public events.
Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the fourth edition of this text once again raises that standard. Based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry, the fourth edition of Fundamentals of Sport Marketing is the most current, contemporary, and indispensable book available on sport marketing.
The new edition of Financing Sport further solidifies its standing as the most authoritative text on sport finance. Authors Dennis R. Howard and John L. Crompton have completely reorganized and revised this popular textbook in FiT's Sport Management Library.