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Case Studies in Sport Business Marketing

Green text stating the title of the book with photos relating to sport business collaged within a grid of purple shapes.

Third Edition | PrinteBook

The third edition of Case Studies in Sport Business Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. This new edition, comprised of newly written cases that analyze the effect of COVID-19 on various sports, the...

Introduction to Esports Management

First Edition
Dr. Dina Gentile

Book Topics

  • Athletic Coaching
  • Physical Education
  • Public Health
  • Sport Management
  • Sport and Cultural Studies
  • Sport and Exercise Psychology
  • Backlist
  • Clearance

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© 2015 West Virginia University. West Virginia University is an Equal Opportunity/Affirmative Action institution.
Last updated on March 23, 2015.

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