About Us

FiT Publishing is an international publisher in the sport sciences and operates under the division of the International Center for Performance Excellence (ICPE) in the College of Physical Activity and Sport Sciences (CPASS) at West Virginia University.

Our mission is to collaborate with CPASS and West Virginia University to host international workshops and conferences in the sport sciences, encourage international faculty and student exchanges and travel, and disseminate educational products to a global audience on the most recent research in sport sciences by international scholars.

FiT publishes books, peer-reviewed journals, and digital products on sport psychology, sport and cultural studies, sport management, physical education, sport and cultural studies, and public health. Most of our textbooks are available in paperback and digital format (eBooks), and we work with Access Text Network to make our textbooks accessible to students with disabilities.

We are always working to build and strengthen relationships with higher education teaching and research faculty, wholesalers, distributors, bookstores and students to ensure that our books are distributed worldwide. By maintaining alliances with international industry leaders, FiT Publishing provides many of its products in different languages to customers around the world. Our books are also available for purchase from leading online book retail sites.

Our History

FiT Publishing was incorporated in 1984. In 2004, assets were used to merge FiT publications under the umbrella of West Virginia University (WVU). FiT Publishing is now the principal publishing arm of the International Center for Performance Excellence, College of Physical Activity and Sport Sciences, of WVU.

The mission of FiT Publishing initially centered on the marketing and distribution of commercially produced sports and exercise videos. In 1988, FiT Publishing refocused its mission in an effort to become recognized as a premier publisher of textbooks in the sport and exercise psychology field. An academic reference book, the Directory of Psychological Tests in the Sport and Exercise Sciences,was the first book published by the company. This book provided a comprehensive overview of sport- and exercise-specific psychological tests that have been reported in the scientific literature over a 30-year period. The book received critical acclaim in publications, such as the International Journal of Sport Psychology and is now available both as a printed edition and online as an electronic database. The book served as the impetus for numerous subsequent publications by FiT Publishing in the sport and exercise psychology field.

In 1992, FiT Publishing began publication of its first journal, the Sport Marketing Quarterly (SMQ), as it sought entry into the academic field of sport management. Dallas Branch, professor of sport marketing at WVU, served as the publication's first editor. Dr. Branch assembled some of the world's leading sport marketing experts to serve on the editorial board of the journal. The SMQ is a publication designed to bridge the gap between sport marketing research and the needs of sport marketing professionals working in the corporate world. Today, the SMQ is recognized internationally as a premier sport marketing journal with a subscriber base in more than 20 countries.

Sport Management Library (SML)

The company grew significantly in 1995 when it published Financing Sport, the first textbook in the newly conceived Sport Management Library (SML). At that time, a coalition of professionals working under the umbrella of the National Association of Physical Education (NASPE) and the North American Society for Sport Management (NASSM) established the NASSM-NASPE accreditation standards for college and university programs in sport management. Recognizing the need for textbooks to accompany the academic courses that were identified by this accrediting body, FiT Publishing initiated a sport management textbook series titled the Sport Management Library. Members of the NASSM-NASPE accreditation board, who are now recognized world-wide as leaders in the field of sport management, were invited by FiT Publishing to serve on an editorial board to oversee the development of undergraduate student sport management textbooks. The board established a mission statement for the library series and role responsibilities. The board assisted FiT in identifying internationally recognized authors in the sport management field, and FiT Publishing was successful in signing book contracts for these individuals to serve as textbook authors for this series.

To accommodate the growth experienced by publishing the SML, FiT Publishing expanded its worldwide distribution network. Contracts were signed with book distributors in the United Kingdom, Portugal, Australia, and New Zealand.

In 1998, FiT Publishing expanded its mission by establishing a trade book division for books written for the general public. FiT Publishing began this venture by publishing the highly successful book titled Exercising Your Way to Better Mental Health. Trade distribution contracts were signed with Book World in Sarasota, Florida, and with Hushion House in Toronto, Canada. These agreements fostered sales in bookstore chain outlets.

In 1999, FiT Publishing ventured into electronic publishing with its first online database, the Directory of Psychological Tests in the Sport and Exercise Sciences. Additionally, electronic downloads of all articles published in the SMQ were made available on FiT Publishing's website. Chapters of several reference books were also entered made available as fee-based downloadable products. FiT Publishing expanded its mission by establishing an electronic psychological test division. In the fall of 2002, FiT published the first of many sport- and exercise-specific psychological tests, the Group Environment Questionnaire, online.

To more fully reflect its position as a leading publisher in sport sciences, and to celebrate its 30th anniversary, FiT Publishing unveiled its new brand "FIT Publishing" in 2014.