Case Studies in Sport Business Marketing, 3rd Edition, brings together a global collection of scholars to analyze challenging, contemporary situations in the sport business industry, including the effect of COVID-19 on various sports, the integration of eSport into traditional sport, building an inclusive culture in sport, and more. This textbook is essential for all sport marketing courses.

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2 days 15 hours agoRT @DinaGentile: Check out this textbook: Introduction to Esports Management for your students! #esports https://t.co/nJHYK0RpY6
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1 week 1 day agoCase Studies in Sport Business Marketing, 3rd Edition, brings together 35 global scholars to analyze contemporary case studies, provide practical steps to manage challenging situations, and find successful resolutions, in sport business settings. https://t.co/wnRJEHWDFH https://t.co/Wsq90U47EJ