Recently Published Journals

• The International Journal of Sport Finance (IJSF)

  August, 2021

  Volume: 16

  Issue: 3

  Current Issue

  The International Journal of Sport Finance (IJSF)

  Articles in this issue:

  • Are Sports Betting Markets Semi-Strong Efficient? Evidence From the COVID-19 Pandemic
  • Soccer Clubs and Diminishing Returns: The Case of Paris Saint-Germain
  • Impacts of International Sports Events on the Stock Market: Evidence from the Announcement of the 18th Asian Games and 30th Southeast Asian Games
  • Baseball Home Field Advantage Without Fans in the Stands

• Sport Marketing Quarterly (SMQ)

  September, 2021

  Volume: 30

  Issue: 3

  Current Issue

  Sport Marketing Quarterly (SMQ)

  Articles in this issue:

  • An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior
  • The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses
  • Investigation of eSports Playing Intention Formation: The Moderating Impact of Gender
  • A Run for Their Money: Examining Changes in Runners’ Event-Related Expenditures
  • Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams
  • Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning