Case Studies in Sport Business Marketing, 3rd Edition, brings together a global collection of scholars to analyze challenging, contemporary situations in the sport business industry, including the effect of COVID-19 on various sports, the integration of eSport into traditional sport, building an inclusive culture in sport, and more. This textbook is essential for all sport marketing courses.

The Latest News and Announcements

  • We are pleased to announce the switch to Scholastica's peer review platform for our journals. The new links are active to submit articles to Sport Marketing Quarterly (SMQ) and International Journal of Sport Finance (IJSF).

  • The first online summit of the Esports Management Series, presented by Endicott College, FiT Publishing, and COSMA was a huge success.  The series aims to educate and inform educators on the value of Esports Management in education.

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