Recently Published Journals

• The International Journal of Sport Finance (IJSF)

  June, 2021

  Volume: 16

  Issue: 2

  Current Issue

  The International Journal of Sport Finance (IJSF)

  Articles in this issue:

  • The Flutie Effect: The Influence of College Football Upsets and National Championships on the Quantity and Quality of Students at a University
  • Loss Aversion, Reference-Dependent Preferences, and Collective Bargaining Agreements in the National Basketball Association
  • What Explains Labor’s Declining Share of Revenue in Major League Baseball?
  • The Value of Olympic Sponsorship: Domestic vs Foreign Sponsoring Firms

• Sport Marketing Quarterly (SMQ)

  March, 2021

  Volume: 30

  Issue: 1

  Current Issue

  Sport Marketing Quarterly (SMQ)

  Articles in this issue:

  • Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders’ Perspectives
  • How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions
  • The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption
  • The Influence of Second Screen Multitasking on Sponsorship Effects
  • Understanding the Lack of Team Identification Research in Women’s Sport
  • The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation