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Case Studies in Sport Business Marketing, 3rd Edition, brings together a global collection of scholars to analyze challenging, contemporary situations in the sport business industry, including the effect of COVID-19 on various sports, the integration of eSport into traditional sport, building an inclusive culture in sport, and more. This textbook is essential for all sport marketing courses.

The Latest News and Announcements

  • Publishing supply chain issues, paper shortages, and capacity issues at printers have delayed delivery of print copies of our latest releases for the Fall 2022 semester. Paperbacks will be available as soon as possible, with eBook versions currently available for all new releases and Fall 2022 adoptions. We will post updated release dates as they become available.

  • A comprehensive collection of leading sport management scholars and industry professionals bring a fresh perspective to vital sport management topics including sport leadership, event management and tourism, sponsorship, analytics, and ethics in Foundations of Sport Management, 4th edition.

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