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In one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.
"This book is the 'how to' book on ticket operations and sales management. Students utilizing this book will be prepared to sell and operate one of the most important revenue streams in sport ticketing."
—From the foreword by Rick Nichols, owner of Admissions Sport Consulting