Nancy L. Lough

As a field of study informed by multiple disciplines, sport marketing has emerged to be recognized as a distinct area of specialization over the past few decades. During this time, Sport Marketing Quarterly (SMQ) has gained prominence as a scholarly publication seeking to fulfill a unique vision: “To be the journal of choice for authors who wish to create and disseminate intellectual contributions in the field of sport marketing and for practitioners who seek to apply this knowledge to the sport industry.”Read more