FiT Publishing

On-field aggression can attract and entertain sport consumers. However, the promotion of aggression in sport has been controversial, as societal shift s raise questions about how much aggression in sport is appropriate. Therefore, this study seeks to better understand the relationship between on-fi eld aggression and fandom by examining how two motives (physical aggression and violence) predict sport fan passion for three categories of sports (limited-contact, full-contact, and combat). An online questionnaire was utilized to solicit responses from 540 adult sports fans. Overall, results...Read more

The current study quantitatively investigated how fan perceptions and willingness to consider committing anonymous acts of aggression toward participants of the rival teams differed between a rival in a current conference and an anticipated one in a new conference. A sample of 168 online fans of teams affected by conference realignment were administered a survey containing the Sport Rivalry Fan Perception Scale (SRFPS: Havard, Gray, Gould, Sharp, & Schaffer, 2013) and questions regarding willingness to consider committing anonymous acts of aggression (Wann, Haynes, McLean, & Pullen...Read more