The purpose of the study was to empirically demonstrate that sensory impressions, emblematic of rituals, have an ability to impact perceptions of atmospherics to a degree that may facilitate place attachment. In this paper, sensory rituals reflecting aesthetics, sound, taste, touch, and socialization are operationalized as multi-dimensional perspectives based upon three fundamental characteristics: frequency, meaningfulness, and novelty. Data were acquired by surveying individuals attending live sport events. In total, 444 useable surveys were collected from patrons representing three...Read more
