Jin Woo Ahn
Joon Sung Lee
and Daniel L. Wann

This research attempted to examine the tolerant responses of sport fans to scandalized athletes by drawing on fans’ self-serving bias and attribution theory. To this end, we conducted a quasi-experimental study (n = 219).The results of SEM analysis indicate that fans with a high team identification reported a greater level of external attribution than those with low team identification, while fans with low team identification reported a greater level of internal attribution than those with high team identification. Also, external attribution had positive impacts on moral disengagement,...Read more