This research explores the challenges of developing a ticket sales force within a collegiate athletic department by investigating the difficulties one BCS college faced over the course of a decade amidst the implementation and management of a ticket sales force. The athletic department at the University of Miami was the first of its kind to establish a ticket sales force similar to that of professional sports organizations in that it would constitute its own directors and management team within the department. Like many metropolitan universities, the University of Miami athletic department...Read more
