This article examines how multiple intersecting social identities influence the fan experience of sport activism by incorporating the social identity approach (Tajfel & Turner, 1979; Turner et al., 1987). To do so, a heterogeneous sample of 16 sport fans was interviewed, and qualitative data were analyzed following Braun and Clarke’s (2021) six-step reflexive thematic analysis. The findings revealed that participants’ alignments between sport activism and personal beliefs anchored their polarized interpretations of and responses to the 2020 Black Lives Matter (BLM) protests. Privileged...Read more
