FiT Publishing

The National Collegiate Athletic Association (NCAA) is the most dominant institution organizing collegiate and amateur athletics in the United States and potentially the world. The NCAA, founded in 1906, is composed of more than 1,000 schools, organizes competition for 40 sports, and coordinates the athletic competitions of more than 90 championships. As the commercial shown during the men’s Division I postseason basketball tournament (March Madness) states, the NCAA organizes competitions for more than 300,000 student athletes, most of which will be going pro in something other than...Read more

There is no bigger event in the world of sports than the quandrennial Summer Olympic Games. In recent years, the competition among cities to host the Games has been as vigorous as that among the athletes themselves. But why would a city wish to take on the financial burden and risk of hosting the Olympics? Holger Preuss takes the most comprehensive look to date at the economic, social, and political costs and benefits of hosting the Games in his book The Economics of Staging the Olympics: A Comparison of the Games 1972–2008.Read more

a book review of Teaching Sport Marketing in the New Millennium: Substantive Improvements to the Second Edition Textbook Facilitate Student Learning by Bernard J. Mullin, Stephen Hardy, and William Sutton, published by  ...Read more

a book review of Sole Influence: Basketball, Corporate Greed, and the Corruption of America’s Youth, by Dan Wetzel and Don Yaeger, published by Warner Books (2000) ...Read more