Ethical miscues in the 21st century sport industry are more prominent and deliver greater impact than ever before. News outlets now offer programming and content sites specifically dedicated to tracking ethical failures that occur “Outside the Lines.” Unfortunately, this unparalleled media exposure aggressively paints sport heroes and the organizations they represent in shades of bad, ugly and reprehensible, replete with distressing coverage of questionable deeds and shameful failures. Negative fallout in sports often becomes the marketer’s responsibility when they are called upon to...Read more
