This study assessed the effect of an experiential, client-based sport sales course where 44 undergraduate sport management students at a Midwestern university completed a quasi-experimental nonequivalent control group research design. The 24 students in the experimental (enrolled) group completed an experiential, client-based sport sales course selling season tickets for an intercollegiate athletic department, and the control group consisted of 20 students with no sales experience. Three instruments were utilized, including a sport sales perception survey (Pierce & Petersen, 2010),...Read more
