This study discusses current issues of service quality and proposes a conceptual model that is focused on consumers' perceptions of service quality toward organizations and services in the participant sport industry. The proposed model is based on the current conceptualization of service quality, which suggests that service quality is a multidimensional and hierarchical construct. In the proposed model, service quality consists of four primary dimensions which are defined by several corresponding subdimensions: (a) program quality * range of program, operating time, and information, (b)...Read more
