Television coverage’s impact on college football attendance is a topic of debate. Between 2005 and 2019, annual growth in athletic department revenues for Football Bowl Subdivision (FBS) schools from media rights, postseason football, and National Collegiate Athletic Association (NCAA) conference distributions far exceeded revenue growth in ticket sales revenue. This study re-evaluates the substitution or complementarity of television coverage and stadium attendance in college football with updated data while controlling for selection bias through endogenous treatment regression. Although...Read more
