Natasha T. Brison
Andrew C. Pickett
and Katie M. Brown

The weight loss industry in America accounts for billions of dollars annually. Many products and programs are endorsed by sport celebrities and promote quick-fix (ineffective) remedies. As a result, these advertisements are often involved in investigations by the Federal Trade Commission (FTC) for false or misleading claims. Unfortunately, endorsers may not understand they can be held liable for these claims. Therefore, the purpose of this study was to examine the statements made by athletes that may give rise to potential liability for false claims in weight loss management advertising. A...Read more

Julie A. Stevens
Anna H. Lathrop
Cheri L. Bradish

Over the past decade, the use of athlete endorsement has emerged as a significant marketing strategy within the sportRead more