The social experience that attendees obtain at a sport event has been shown to play a vital role in their overall evaluation of an event and the likelihood that they will return in the future. The purpose of this study is to identify factors that determine the amount of spending to support social experiences at an event. Spending to support social experience includes nonessential spending to eat in restaurants, drink alcoholic beverages, shop, and take tours. These categories of spending (as a percent of total spendig) at an event are expected to derive from attendees’ identification with...Read more
