The U.S. carbonated soft-drink market posted a 2.1% volume decline in 2009, according to trade publication Beverage Digest (O’Leary, 2010). This was the fifth consecutive yearly decline for this market, and corporations have credited the loss to Americans choosing to seek bottled water as a healthier alternative to carbonated soft-drinks. In an effort to combat decreasing sales, corporations have developed products in the nutrient-enhanced water category. These enhanced waters are fortified with vitamins and nutrients, and tout health benefits beyond mere hydration. For example, these...Read more
