During the 2001 college football season more than 40 million individuals attended intercollegiate football games across the four divisions sponsored by the National Collegiate Athletic Association (NCAA). Although it would be easy to classify all of these individuals as either being spectators or fans, that would be inaccurate. Trail, Robinson, Gillentine, and Dick (2003) developed a model based on the relationship between motives and points of attachment that classified attendees as either spectators or fans. The purpose of this study was to use the model to determine how individuals who...Read more
