Maintaining a robust salesforce is critical for nearly any business. The sport industry is no exception, as salespeople help sport organizations generate essential ticket revenue. While the sport industry is a popular career option for young professionals, relatively few aspiring sport managers desire to work in sales. As such, entry-level sport ticket sales positions experience high turnover. The purpose of this study is to assess the hiring processes of recruitment, evaluation, and selection of sales candidates among North American professional sport leagues. Qualitative interviews were...Read more
