Many previous attempts to estimate attendance demand for sporting events have concluded that teams with market power are nonetheless pricing tickets in the inelastic portion of the demand curve. These studies, however, have suffered from problems with price and seat quality measurement, multiproduct pricing strategies, and simultaneity in prices and quantities. Using geographically-specific sales data for Atlanta Braves season tickets and multigame ticket packages, we estimate demand for attendance by adopting the travel-cost methodology used in the non-market valuation literature. Using...Read more
