Marvin Washington

The National Collegiate Athletic Association (NCAA) is the most dominant institution organizing collegiate and amateur athletics in the United States and potentially the world. The NCAA, founded in 1906, is composed of more than 1,000 schools, organizes competition for 40 sports, and coordinates the athletic competitions of more than 90 championships. As the commercial shown during the men’s Division I postseason basketball tournament (March Madness) states, the NCAA organizes competitions for more than 300,000 student athletes, most of which will be going pro in something other than...Read more

J. Michael Martinez
Jeffrey. L. Stinson
Minsoo Kang
Colby B. Jubenville

After nearly 30 years of research, the disparate findings of studies examining the influence of intercollegiate athletics on private, individual giving to higher education institutions have failed to generate generalizable knowledge. The current study examined all available empirical studies conducted between 1976 and 2008 on this topic. Meta-analysis results indicate that intercollegiate athletics does have a small, but statistically significant, effect on giving. Follow-up analysis revealed four significant moderators on the strength of the intercollegiate athletic-private giving...Read more

Windy Dees
Gregg Bennett
Jorge Villegas

Evaluating sponsorship activities at elite intercollegiate sporting events has become critical to determining sponsorship effectiveness and maximizing the relationships between athletic departments and their corporate partners. The purpose of this study was to evaluate the sponsorship of an elite intercollegiate football program by analyzing the effects of the constructs of attitude toward the sponsor, goodwill, and fan involvement on consumer purchase intentions. In this study (N=394), there were 52% males, 77% Caucasians, and 71% percent of the participants ranging from 18-24 years of...Read more