We employed a methodology similar to Brown (1993, 1994) to estimate the marginal revenue generated by a top-flight NCAA Division I college hockey player. We added to the extant literature in two ways. First, the previous research focused on college basketball and football players. This is the first attempt to consider the case of college hockey players. Second, previous research has been conducted using relatively small, cross-sections of data. We employed a larger, panel dataset. Empirical results showed that top-flight college hockey players generate between $131,000 and $165,000 in...Read more