Description: Bidding for the right to host the Summer or Winter Olympic Games has frequently led host-city organizing committees to suggest the Games bring about marketing enhancements, such as global media ttention, community infrastructure investments, attractive sponsor spending, and the promise of long-term imagery enhancements for tourism purposes and community pride. These proposed benefits, in the absence of quantifiable metrics, help many proponents embrace the Olympic Movement and push for hosting the Olympics. Past Olympiads have shown, however, that an organizing committee for...Read more
