FiT Publishing

Previous research suggests that fantasy sport users are avid sport fans and therefore consume more content from media. With a rapidly changing media environment and consumers’ viewing habits, this study sought to investigate the role of playing fantasy sport on sport media consumption across both traditional and new media platforms as well as the type of social media usage before, during, and after the sporting event. Data from a national consumer panel representative of the US adult population (N = 615) showed that fantasy sport consumption enhances the level of media consumption across...Read more

Previous research suggests that fantasy sport users are avid sport fans and therefore consume more content from media. With a rapidly changing media environment and consumers’ viewing habits, this study sought to investigate the role of playing fantasy sport on sport media consumption across both traditional and new media platforms as well as the type of social media usage before, during, and after the sporting event. Data from a national consumer panel representative of the US adult population (N = 615) showed that fantasy sport consumption enhances the level of media consumption across...Read more

The purpose of this study w as to develop a g ratification model to encompass the motivations and us age patterns involved with sport team mobile apps. The hypotheses were tested by a structural equation modeling with single-group and multiple-group (i.e., age and gender) levels. The results indicated that of the 11 motivational factors, seven (i.e., Information Seeking, Convenience, Economic Incentives, Entertainment, Fantasy, Curiosity, and Parasocial) directly influenced Continuance Intention. The findings also revealed some moderating effects—exerting the relationship between...Read more

The purpose of this study w as to develop a g ratification model to encompass the motivations and us age patterns involved with sport team mobile apps. The hypotheses were tested by a structural equation modeling with single-group and multiple-group (i.e., age and gender) levels. The results indicated that of the 11 motivational factors, seven (i.e., Information Seeking, Convenience, Economic Incentives, Entertainment, Fantasy, Curiosity, and Parasocial) directly influenced Continuance Intention. The findings also revealed some moderating effects—exerting the relationship between...Read more

Smartphones are playing pivotal roles in sports fans’ media consumption journey. However, what motivates sports fans to use smartphones for sports; what are some of the behavioral factors that influence sports consumption on smartphones; how smartphone use for sports is related to other media usage; and how fandom interacts with motivational and behavioral factors still remains unclear to academic scholars. An online survey (n = 646) was conducted to uncover the factors influencing sports consumption on smartphones. The results revealed that the motivator of acquiring information related...Read more