FiT Publishing

Three recent cases that are currently pending in federal courts assert a variety of legal theories and, at first glance, may seem to bear no connection. However, a common thread links all three legal challenges: the business activity of licensing. These three cases, one of which will soon be heard by the United States Supreme Court, have the potential to dramatically affect licensing practices in both professional and collegiate sport. When one thinks of the sport licensing industry, the first thought may be of T-shirts, jerseys, and coffee mugs emblazoned with familiar names, logos, and...Read more

A great deal of research is devoted to the study of factors affecting spectator attendance; however, the majority of these studies have focused on men's sports. The purpose of this study, therefore, is to analyze the relationship between specific factors and spectator attendance at selected NCAA Division I women's sporting events. Based on a review of related literature, five characteristics that may affect attendance were selected for this study: city population, student enrollment, competition from other Division I universities, competition from professional sports teams, and previous...Read more

The purpose of the current paper is to help improve our understanding of why people donate money to athletic support groups, which motivations are most prevalent among donors, and how motivations differ across three schools. Four thousand one hundred and thirty-seven responses (from 1,579 athletic support group donors at three universities) to an open-ended question about donor motivation were content analyzed. Results suggest that primary motives include supporting and improving the athletic program, receiving tickets, helping student-athletes, deriving entertainment and enjoyment,...Read more

In 2002, Jeremy Bloom became the World Cup champion in freestyle moguls skiing and competed in that event during the 2002 Winter Olympics. He also was a member of the University of Colorado football team, but because he accepted endorsements and a modeling contract to help combat the cost of his skiing career, the NCAA ruled Bloom had lost his amateur status to play collegiate football.Read more

In NCAA Division I from 1997 to 2001, sponsorship revenue increased from $766,000 to $1.38 million per institution, an increase of 79%. Growth primarily occurred in Division I-A at a rate of 91%, while Divisions I-AA and I-AAA grew by 8.3% and 34.0%, respectively. During this period, no division experienced growth rates comparable to the accelerated rate that occurred in the entire sport industry (IEG Sponsorship.com, 2003).Read more

college, fan behavior, donorsRead more

In 2002, Jeremy Bloom became the World Cup champion in freestyle moguls skiing and competed in that event during the 2002 Winter Olympics. He also was a member of the University of Colorado football team, but because he accepted endorsements and a modeling contract to help combat the cost of his skiing career, the NCAA ruled Bloom had lost his amateur status to play collegiate football.Read more

In NCAA Division I from 1997 to 2001, sponsorship revenue increased from $766,000 to $1.38 million per institution, an increase of 79%. Growth primarily occurred in Division I-A at a rate of 91%, while Divisions I-AA and I-AAA grew by 8.3% and 34.0%, respectively. During this period, no division experienced growth rates comparable to the accelerated rate that occurred in the entire sport industry (IEG Sponsorship.com, 2003).Read more