Discussions about the impact of physical attractiveness on the popularity of competitive athletes have received much attention from scholars and the worldwide media. We provide new insights into this debate, and draw managerial implications by estimating OLS and Tobit regressions to test whether and to what extent the physical attractiveness of professional female tennis players affects (changes in) their popularity in online media. Based on a sample of the top 100 Women’s Tennis Association (WTA) single ranking of one selected calendar week in 2011 and 2012, we find that physical...Read more
