FiT Publishing

The purpose of the study was to empirically demonstrate that sensory impressions, emblematic of rituals, have an ability to impact perceptions of atmospherics to a degree that may facilitate place attachment. In this paper, sensory rituals reflecting aesthetics, sound, taste, touch, and socialization are operationalized as multi-dimensional perspectives based upon three fundamental characteristics: frequency, meaningfulness, and novelty. Data were acquired by surveying individuals attending live sport events. In total, 444 useable surveys were collected from patrons representing three...Read more

Synthesizing several streams of theoretical reasoning such as attribution theory, cue-utilization theory, and place attachment, the purposes of this study were to (1) develop a new theoretical model integrating key atmospheric stimuli and the two dimensions of stadium attachment (stadium identity and stadium dependence) into stadium atmosphere research and (2) examine the hypothesized relationships. Data were collected from spectators attending professional baseball games at theme park-like (n = 242) and traditional (n = 300) stadiums. Based on the results, the dimensions of game-,...Read more