Bingxu Cheng
Do Young Pyun
and Serhat Yilmaz

Despite the popular investigation of brand equity in team sport and domestic markets, few studies have provided insight into sport brand equity at a league level and in international markets. This paper is dedicated to the development and empirical validation of a brand equity measurement scale tailored for the Premier League in the Chinese market. A multidimensional measurement model for the league's brand equity was conceptualized. Using two sample sets from Chinese consumers of the league, the proposed measurement scale was tested by exploratory factor analysis and confirmatory factor...Read more

Egon Franck

Based on the analysis of the specific environment in which football clubs compete, this paper presents a comparative institutional analysis of three paradigmatic structures of football club governance: privately owned football firms, public football corporations (stock corporations with dispersed ownership) and members’ associations with an own legal personality (Verein). Against the background that “spending power” is the main driver of competitive advantage for clubs in the overinvestment environment of European football, the governance structure of the privately owned football firm...Read more