Ted Hayduk III
Brianna L. Newland
and Alex Yeh

Research suggests when local consumers perceive professional sport team owners as like them, they are more likely to attend games and spend freely (Hayduk & Walker, 2021). We developed and tested an intuitive process model to examine how some owners are better able to increase profitability, incentivize attendance, and induce consumer spending. We built and tested a process model of owners’ individualized impacts on franchise outcomes using franchise-level panel data merged with city-level Google search traffic data. Early-tenure owners from the same franchise city demonstrated...Read more

Bill M. Woodland and Linda M. Woodland

Sports betting markets continue to receive considerable attention from researchers regarding questions of market efficiency. The vast majority of papers have tested these markets with respect to the outcome of a single game. This article is the first to examine the National Basketball Association (NBA) season wins total over/under betting market. Woodland and Woodland (2013) investigated the analogous market for the National Football League (NFL), and found it to be sufficiently inefficient to provide bettors with profitable wagering opportunities. Betting rules are motivated by bettor...Read more

Stefan Kesenne

In this paper, we derive, based on a simple microeconomic model, under what conditions free-TV can more profitable than pay-TV in sports broadcasting. The most important factors here are the level, not the elasticity, of the demand for televised sports, as well as the advertisers’ willingness to pay. Also the spectators’ aversion to interruptions for advertising can play a role.Read more

John Nadeau
Norm O'Reilly

Escalating costs in professional sport, increased competition from entertainment alternatives, and a recent labor dispute in the National Hockey League (NHL) provide the impetus to study the underlying structure of team profitability. The current study takes advantage of this opportunity by developing and testing a profitability model for NHL teams based on the underlying premise that there are multiple determinants to franchise profitability. An extensive data set of more than 40 variables was extracted from the 2001-02, 2002-03, and 2003-04 NHL seasons to explore the complex nature of...Read more