Kyungyeol Anthony Kim and Kevin K. Byon

The purpose of this study is to examine the negative effects of spectator dysfunctional behavior (SDB) on other spectators’ anger, rumination, and revisit intention. More specifically, in Study 1, we show that SDB (vs. spectator normal behavior [SNB]) elicited other spectators’ anger and reduced revisit intention. Anger significantly mediated the relationship between SDB (vs. SNB) and revisit intention. The negative effects of SDB and anger on revisit intention became positive as team identification increased. In Study 2, we demonstrate that rumination regarding SDB incidents evoked focal...Read more