Eric M. Hungenberg
Mark A. Slavich
and Ricardo R. Cayolla

The purpose of the study was to empirically demonstrate that sensory impressions, emblematic of rituals, have an ability to impact perceptions of atmospherics to a degree that may facilitate place attachment. In this paper, sensory rituals reflecting aesthetics, sound, taste, touch, and socialization are operationalized as multi-dimensional perspectives based upon three fundamental characteristics: frequency, meaningfulness, and novelty. Data were acquired by surveying individuals attending live sport events. In total, 444 useable surveys were collected from patrons representing three...Read more

Jenna Drenten
Cara Okleshen Peters
Thomas Leigh
Candice R. Hollenbeck

This study examines the underlying motives within the ritual of football tailgating and the influence of these motives on ritual commitment. Employing an ethnographic approach, methods include participant observation, informal conversations, and formal interviews. Findings indicate that four basic motivations and the dual nature of these motives perpetuate the tailgating ritual: involvement (preparation and participation), social interaction (camaraderie and competition), inter-temporal sentiment (retrospection and prospection), and identity (collectivism and individualism). The data...Read more