Tara B. Luellen
Daniel L. Wann

Team identification has been defined as an individual’s psychological connection to a team (Wann, 2006). Outgroup or rival team salience is the awareness of a specified outgroup or rival team, and its impact on team identification was explored in this series of studies. In the first study (N = 143), participants viewed either a neutral sports video or a rival team highlight video. A repeated measures ANOVA was performed and supported the hypothesis that a salient rival team would increase identification. The second study (N = 67) examined the impact of a researcher wearing either a rival...Read more