Organizations are increasingly prioritizing green, or pro-environmental, goods and services due to the heightened urgency of environmental concerns. However, this trend has given rise to instances of greenwashing, or deceptively marketing pro-environmental claims with or without intention (Delmas & Burbano, 2011). Greenwashing has been present in marketing campaigns for several decades and is gaining attention in sport organizations, though scholarly exploration remains limited. This study utilizes Arksey and O’Malley’s (2005) framework for a scoping review to investigate the extent of...Read more
