There is considerable literature regarding the primary sports pricing market (Fort, 2004; Coates & Humphreys, 2007; Krautmann & Berri, 2007) that argues that ticketing professionals engage in inelastic ticket pricing, and that such behavior is not counter to a profit-maximizing objective because it enables organizations to optimize other non-ticket sources of revenue. Additionally, there is long-standing evidence from the marketing literature (Scitovsky, 1945; Monroe & Krishnan, 1985; Tsao, Pitt, & Caruana, 2005) of a strong correlation between the price of a product and...Read more
