The exponential growth of the secondary ticket market is primarily driven by proliferation of secondary ticket market companies (i.e., ticket resale platforms). With these different ticket resale platforms exhibiting varying levels of reputation, the role of reputation has become increasingly pivotal, influencing consumers’ decision making in the ticket purchase process. Utilizing signaling theory as a theoretical framework, this study employs a multi-study experimental design to examine the impact of reputation on consumers’ purchase decisions under different pricing conditions (e.g.,...Read more
