Nicholas M. Watanabe
Brian P. Soebbing
Pamela Wicker

The growth of the second-hand ticket market has increased the complexity of ticket pricing for sport franchises. In 2007, Major League Baseball (MLB) signed an agreement with StubHub, an online seller of secondhand tickets. Although pricing in MLB has been investigated previously in the literature, price dispersion (i.e., multiple prices for a similar product) and the effects of the second-hand ticket market have been largely neglected. The purpose of this research is to examine the impact of the StubHub agreement on pricing behavior of MLB teams using data from the seasons 1975 to 2010 (...Read more