FiT Publishing

As financial and sustainability pressures placed upon collegiate athletic programs grow, it is important to understand all revenue generation areas, which include luxury suites. However, while suite finances are readily available on American professional sports, the opposite appears true for collegiate sports. As the first empirical investigation on the pricing of college suites, this study aimed to contribute to the limited literature on luxury suites and help better understand the luxury suite market. Multiple regression analyses were used to develop two significant models that estimated...Read more

We examine the need for and the presence of competitive balance in professional sports leagues. We argue that competitive balance helps to further fan welfare and we propose a new measure of competitive balance that hopefully better reflects the needs of fans—that is, compared with measures used both currently and in the past. More specifically, we model the hope of postseason play in a new way as a proxy for competitive balance, and, using a database from Major League Baseball, we provide descriptive statistics for our measure alongside a number of other measures currently extant in the...Read more

Competitive balance is highly desired in professional sports leagues, yet measurement of the concept is not well established. The definition of firm/team goals in a professional sports league and its connection with competitive balance has typically been assumed rather than studied. Using fan welfare as the goal of the firm, the current research attempts to link competitive balance with fan welfare through the use of what is termed the ¡°hope¡± construct. A market survey of 367 individuals in a Major League Baseball market empirically supports the use of the hope construct in competitive...Read more