The collective sale of football broadcasting rights constitutes a cartel, which, in the European Union, is only allowed if it complies with a number of conditions and obligations, including inter alia, partial unbundling, and the no-single-buyer rule. These regulations were defined with traditional TV-markets in mind. However, the landscape of audio-visual broadcasting is quickly changing, with online streaming services gaining popularity and relevance. This also alters the effects of the conditions and obligations for the centralized marketing arrangements. Partial unbundling may lead to...Read more
