Masayuki Yoshida
Brian S. Gordon
Makoto Nakazawa
and Naoko Yoshioka

Synthesizing several streams of theoretical reasoning such as attribution theory, cue-utilization theory, and place attachment, the purposes of this study were to (1) develop a new theoretical model integrating key atmospheric stimuli and the two dimensions of stadium attachment (stadium identity and stadium dependence) into stadium atmosphere research and (2) examine the hypothesized relationships. Data were collected from spectators attending professional baseball games at theme park-like (n = 242) and traditional (n = 300) stadiums. Based on the results, the dimensions of game-,...Read more