Jessica R. Murfree and Natasha T. Brison

Organizations are increasingly prioritizing green, or pro-environmental, goods and services due to the heightened urgency of environmental concerns. However, this trend has given rise to instances of greenwashing, or deceptively marketing pro-environmental claims with or without intention (Delmas & Burbano, 2011). Greenwashing has been present in marketing campaigns for several decades and is gaining attention in sport organizations, though scholarly exploration remains limited. This study utilizes Arksey and O’Malley’s (2005) framework for a scoping review to investigate the extent of...Read more

Petri Lintumäki
Hannes Winner
Ioannis Konstantopoulos
Diana Alexe
and Martin Schnitzer

This paper aims to explore participants’ willingness to pay (WTP) for offsetting greenhouse gas (GHG) emissions associated with their participation in the World Winter Masters Games 2020 (WWMG20) in Innsbruck, Austria. We collected data from an online survey sent to participants at the event and used the contingent valuation approach to determine participants’ WTP and a set of alternative regression models to investigate the factors that mainly influence WTP. Our results show that the median WTP for offsetting GHG lies within a range of EUR 10 (lower bound) to EUR 20 (upper bound)....Read more