Andreas Bergmann
Dominik Schreyer

In recent years, the composition of revenue sources has changed substantially for professional football clubs, thereby leading to a significant dependency on broadcasting income. Accordingly, economists, traditionally more interested in the economic analysis of football stadium attendances, have begun turning their attention to the potential determinants of television audience demand in professional football. Despite this rapidly increasing interest of economists in exploring the determinants of football TV demand, there is, however, little empirical evidence on the stability of such...Read more

Nicholas M. Watanabe

Sport demand literature notes multiple sources of demand for a sport product. Two forms of direct demand come in the form of live attendance by patrons and purchases of pay-per-view (PPV) to watch sporting contest through a television set (Borland & Macdonald, 2003). That is, attendance and PPV purchases are both direct consumption of the sporting product. Recent theoretical discussion has noted the importance understanding both live attendees and television viewers of sport events in order for organizations to behave more strategically (Budzinski & Satzer, 2011). This study...Read more

Rodney J. Paul
Andrew P. Weinbach

The National Basketball Association (NBA) and National Hockey League (NHL) are studied to ascertain the determinants of betting volume on an individual game-to-game basis. Actual betting volume was obtained and aggregated across three on-line sportsbooks for the 2008-09 season. Independent variables such as the quality of teams, television coverage by network, day of the week, time of day, month of the season, etc. are included in a regression model to determine the factors that influence betting volume. The results reveal betting behavior is much like fan behavior as key fan-attributes,...Read more