Selling luxury suite inventory is a priority for professional sport organizations, yet little is known about the motivations of those who purchase suites. There are 12,400 luxury suites in the NFL, MLB, NBA, and NHL (Association of Luxury Suite Directors, 2009) accounting for over $600 million in gross revenues (Lee & Chun, 2002). In the current recession, selling suites is a challenge as many corporate suite clients are leery of the public perception of owning a suite and are being held more accountable for spending than ever before. This study sought to gain a better understanding of...Read more
