Yoseph Mamo

Despite ample research over the past two decades on the perceived social impact of sport events and event-related activities for residents, participants, program recipients, and fans, there is a dearth of research on sport organization efforts on digital media, particularly social media. One pivotal avenue for inducing social impact is through corporate social responsibility (CSR) initiatives. Drawing from stakeholder, use, and gratification theories, we address this gap by examining public emotional and psychological benefits of CSR initiatives on social media. We analyzed 35,931 tweets...Read more

Hansol Hwang
Hyejoo Yang
Antonio S. Williams
and Paul M. Pedersen

The purpose of this study w as to develop a g ratification model to encompass the motivations and us age patterns involved with sport team mobile apps. The hypotheses were tested by a structural equation modeling with single-group and multiple-group (i.e., age and gender) levels. The results indicated that of the 11 motivational factors, seven (i.e., Information Seeking, Convenience, Economic Incentives, Entertainment, Fantasy, Curiosity, and Parasocial) directly influenced Continuance Intention. The findings also revealed some moderating effects—exerting the relationship between...Read more