Football clubs usually generate revenues from three different sources: broadcasting, commercial activities, and ticket sales (Bühler & Nufer; 2010). In contrast to clubs in the English Premier League, teams in the Bundesliga are unable to capitalize on ticket sales (Nufer & Fischer, 2013). Until now ticket prices in the Bundesliga have been the lowest among Europe’s top five leagues despite its clubs having the highest stadium attendance in European football (Nufer & Fischer, 2013). Yet, revenues from ticket sales are the most controllable stream of income for football clubs,...Read more
