This paper provides an empirical analysis of attendance to Division I women’s collegiate basketball programs from 2000-2009. The evidence suggests that women’s basketball attendance is sensitive to many of the same variables known to influence attendance to men’s collegiate basketball, including current and recent team quality, recent post-season success, and school characteristics. We further investigate whether college football is a complement, a substitute, or an independent of women’s basketball on campus. Investigating complementarity is of practical importance as schools continue to...Read more
