Nancy L. Lough
Matthew L. Brann

Anniversaries are not only a time of celebration, they are also a time of reflection. So it is only natural that as we planned for this special issue celebrating the 20th anniversary of Sport Marketing Quarterly (SMQ), we also reflected on the abundance of quality research articles that have been published in the journal during the past two decades.Read more

Ted Peetz
Lamar Reams

Sport marketing research has continued to evolve since the first issue of Sport Marketing Quarterly (SMQ) was published in 1992. While examining the content of academic publications in the field of sport marketing has occurred, an analysis of SMQ’s first 20 years of publication has not been conducted until now. In order to gain an understanding of sport marketing’s body of knowledge it is important to conduct analyses of the research the field produces (Pitts, 2002). The purpose of this study was to conduct a content analysis of SMQ from its inception in September 1992 (Volume 1, Issue 1)...Read more

William A. Sutton

Looking ahead and attempting to project what will take place in the future is an inexact science, to say the least. To predict what scholars may choose to research, examine, and write about is even more difficult. Yet in this article I will attempt to examine the predicted trends in sport marketing research that may be published in Sport Marketing Quarterly and their possible effect on society and the implications for sport, as well as some of the innovative educational programs in sport business helping to prepare future scholars.Read more