FiT Publishing

Anniversaries are not only a time of celebration, they are also a time of reflection. So it is only natural that as we planned for this special issue celebrating the 20th anniversary of Sport Marketing Quarterly (SMQ), we also reflected on the abundance of quality research articles that have been published in the journal during the past two decades.Read more

Sport marketing research has continued to evolve since the first issue of Sport Marketing Quarterly (SMQ) was published in 1992. While examining the content of academic publications in the field of sport marketing has occurred, an analysis of SMQ’s first 20 years of publication has not been conducted until now. In order to gain an understanding of sport marketing’s body of knowledge it is important to conduct analyses of the research the field produces (Pitts, 2002). The purpose of this study was to conduct a content analysis of SMQ from its inception in September 1992 (Volume 1, Issue 1)...Read more

In September 2001, under the leadership of Editor Brian Crow (Slippery Rock University) and Associate Editor Cheri Bradish (Brock University), Sport Marketing Quarterly published its first case study. In its inception, the case study section was intended to publish “manuscripts … with very little empirical data, but with meaningful and timely information” and to share “cutting-edge marketing with a theoretical base that is significant and applicable to many segments of the sport industry” (Crow, 2001, inside front cover). Consistent with the mission of the journal, the audience for this...Read more