The purpose of this study was to examine whether there is a fit between nature of negative incidents (competency-related vs. integrity-related) and response types (apology vs. denial) in recovering trust and inducing forgiveness in the sport context. It was hypothesized that there is an interaction between nature of incident and response types: Apology works better for competency-related incidents while denial has a better fit with integrity-related incidents. The pilot study was conducted with a hypothetical persona, and the results of MANOVA showed that there was no interaction, but main...Read more
